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Should your first overhead hire—and be a client facing account manager, or a market-facing account maker? If you try to economize with one person for both roles, you may end up struck in the growth gap. But that's not the only gap you'll face in growing your creative business. There are other points along the path that have similarly difficult obstacles, which, if you aren't prepared to maneuver, can likewise get you stuck.
By Eric HolterShould your first overhead hire—and be a client facing account manager, or a market-facing account maker? If you try to economize with one person for both roles, you may end up struck in the growth gap. But that's not the only gap you'll face in growing your creative business. There are other points along the path that have similarly difficult obstacles, which, if you aren't prepared to maneuver, can likewise get you stuck.