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Resources we Discuss in This Episode:

Reflecting on 2020 and Ecom in 2021 with Hush Blankets

Brands Greg Looks to for Inspiration:

Truff Hot Sauce
Hush Blankets
Lasso Socks

Here's This Shows TL;DR:

• Greg give us the background on how CROSSNET was started 
• We discuss when wholesale became a part of the growth strategy 
• Greg and the team jumped in headfirst and started their first partnership with Shields
• The decision to add in wholesale came down to bigger orders and an extension of the brand 
• CROSSNET is now in dozens of retailers and the decision to use wholesale as a channel has really accelerated their growth
• Some of the biggest pitfalls of wholesale are inventory issues, operations become a vital piece of your team
• Controlling the pre-purchase experience is tough but you can still control the post-purchase experience you create
• Greg discusses why they proudly show where to get their product in-store, even on their ecom site.
• We discuss CROSSNET's experiments with billboards
• Greg explains how his personal brand has opened a ton of doors for the business