In this episode, we interview Ron Reiter, the co-Founder and former VP of R&D for Crosswise.  In 2016, Crosswise was acquired by Oracle for $50 million.  Crosswise is a leader in consumer device mapping - a necessary component of effective cross device marketing.  

Ron discusses when he grew a passion for programming computers, how he built a successful side business in the field of online education, and how he and his partners (Steve Glanz and Jonathan Seidner) built - and differentiated - Crosswise.  

Ron then discusses the Israeli startup culture, and how it impacted him and his career.