This book, "Crowd-Based Business Models Using Collective Intelligence for Market Competitiveness," by Rajagopal, explores how businesses can leverage the power of crowdsourcing and crowdfunding to gain a competitive edge. The author examines various crowd-based business models, including crowdsourcing for innovation, crowdfunding for financing, and the use of collective intelligence in decision-making. The text analyzes the role of social media and technology in facilitating these models and the impact on consumer behaviour and marketing strategies. Furthermore, it discusses the importance of effective leadership and governance in crowd-based businesses, emphasizing the need for collaboration and a shared vision. Finally, the book offers insights into the future of crowd-based business models and their potential for sustainable growth.