Lu Li is the General Manager & Head of Global Strategy at Indiegogo, one of the first ever crowdfunding platforms allowing backers to invest in new and innovative products. Previously, Lu held positions at Euromoney & Dailymotion in account management, social media and cross border marketing positions. In this episode, we discuss product crowdfunding, how to assess whether it would be right for your business and how to give yourself the best chance of success. Lu also gives us insight into the cool products typically launched and the things not to do when product crowdfunding.