On this episode, Kristin McFarland sits down with Tiana Woodruff, Founder and CEO of Queen Mary. Tiana shares her journey in the cannabis industry and how she uses data to inform her marketing strategy.

As a Tier 1 Social Equity Recipient, Tiana grew up in one of the lowest income zip codes in LA. She's witnessed the war on drugs and personally experienced the strain and disproportionate impact it had on friends and family.

She created Queen Mary, a brand that creates premium cannabis products that blend natural supplements and healing techniques.

Tiana emphasizes the value of building a loyal customer base through events and community engagement. Tiana also shares her insights on scaling a business and the importance of following your gut and not falling for deals that sound too good to be true. Tune in for an episode full of cannabis education, event tips, and data marketing insights.

Takeaways

• Educate and find new consumers through events.
• Use data to analyze sales and customer preferences, but also rely on direct feedback and interactions with customers.
• Building a loyal customer base through events and community engagement is crucial for success in the cannabis industry.
• Scaling a business requires careful planning and avoiding deals that sound too good to be true.

QUICK LINKS

https://www.queenmarybrand.com/

https://www.instagram.com/queenmary_la

https://www.emeraldintel.ai/ - Cannabis Data and Insights to Drive Growth. Thanks to our episode 4 sponsor!