In this eye-opening episode of the Local Marketing Lab, Heather Cox, the owner and operator of Heather Cox Codes, reveals how to crush local digital marketing with AI. With over 15 years of experience in the industry, Heather shares her proven strategies for leveraging AI-powered tools to streamline content creation, optimize local SEO, and stand out in a crowded digital landscape.

Here are some topics discussed in the episode around local digital marketing with AI:

• Leverage Google My Business as a social media platform
• Incorporate customer-centric keywords into local content
• Use AI tools like Canva, CapCut, and custom ChatGPT prompts
• Importance of video content and authenticity in local marketing
• Connect with customers through unique personal branding

Resources

• Connect with Heather Cox on LinkedIn.
• Learn more about Heather Cox Codes.
• Listen to an episode of Into the Black.
• AI and design tools: CapCut, ChatGPT, Canva, MotionLeap, Videoleap, Beatleap, and Gencraft.

Other shout-outs

• Dean LaBay — The cost of inaction