As a digital maker, leader or even digital agency owner, you may feel that you’re lower on the client project decision-making chain than you would like to be…That you’re just building what people tell you to build, without really examining the problem and determining the right solution.

Like many digital shops, Crush & Lovely has experienced this disconnect. With a solid reputation for video, web, mobile and other digital solutions, they’ve shifted their focus to high-level strategy with execution. Not just for a project or team, but across entire companies. CEO & Co-founder Matt Blanchard and Managing Director Mazin Melegy join us to talk about what an impact agency is, and how Crush & Lovely fulfills a vital business need.