Never Been Promoted Podcast with Thomas Helfrich

Rich Cruz, the co-founder of WorkBalance Consulting, shares his journey from aspiring animator to successful entrepreneur in the field of organizational development and change leadership. With a background in marketing and a passion for solving people's problems, Rich provides insights into creating better work environments and navigating the complexities of organizational change.

About Rich Cruz:

Rich Cruz is the co-founder of WorkBalance Consulting, a firm specializing in organizational development and change leadership. With a diverse background that includes marketing consulting, executive leadership, and a deep understanding of industrial-organizational psychology, Rich brings a unique perspective to helping organizations improve their workflows and create harmonious workplaces.


In this episode, Thomas and Rich discuss:

• The Journey to Work Balance Consulting: Rich shares his non-traditional path from studying art to becoming a marketing consultant, and eventually co-founding Work Balance Consulting. He emphasizes the importance of career counseling and aptitude tests in discovering his true calling.
• Transitioning to Entrepreneurship: Insights into the challenges and rewards of leaving a stable executive role to start a new business, including the importance of having a supportive partner and clear communication.
• First Customer Success: The story of how Rich leveraged his existing network to land the first client for Work Balance Consulting, highlighting the value of building trust and credibility.

Key Takeaways:

• Career Counseling and Aptitude Tests

The role of career counseling and aptitude tests in helping individuals discover their true strengths and interests, leading to more fulfilling career paths.

• Open Communication

The importance of fostering open communication and a strong accountability structure within organizations to ensure effective collaboration and goal alignment.

• Start Small and Grow Incrementally

The lesson of starting small and building on incremental successes, avoiding the pitfalls of debt financing and overextending too quickly.

"You have to be adaptable and resilient. Market changes, people's attitudes change, technology changes. You need to be flexible." — Rich Cruz


CONNECT WITH RICH CRUZ:

Website: https://www.workbalanceconsulting.com/
LinkedIn: https://www.linkedin.com/in/richardjacruz/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/

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