Sign up to save your podcasts
Or
Share Crypto, Misinformation and Channel Diversification: Coinbase's James Peng, Head of Performance Marketing on Scaling Cryptocurrency Trading to the Masses
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Crypto, Misinformation and Channel Diversification: Coinbase's James Peng, Head of Performance Marketing on Scaling Cryptocurrency Trading to the Masses
In this weeks podcast, we hear from one of the leading gurus in the mobile marketing industry today: James Peng, who currently heads Performance Marketing for Coinbase and previously lead Match Group (Tinder, OKCupid) and Storm8 (gaming).
Prior to his work in mobile growth, he was an investment banker focused on M&A restructuring. Learn how to navgate and market a product in an ever changing climate surrounding crypto, by dealing with misinformation, utility aspects and plain old education messaging for the user.
How are channels and publishers treating crypto today and where James spends his time (crafting messages and talking to the right partners) and most importantly - his budgets (social, affiliates, and direct pubs).
Hear his thoughts on incrementally in attribution vs direct and current sentiments on self-attributing platforms and their constraints and inhibiting factors.
Last but not least, top challenges facing the mobile industry today: 1/ attribution and understanding customer journey 2/ navigating fraud and transparency of sources 3/ channel diversification.
View all episodes
By ThalamusIn this weeks podcast, we hear from one of the leading gurus in the mobile marketing industry today: James Peng, who currently heads Performance Marketing for Coinbase and previously lead Match Group (Tinder, OKCupid) and Storm8 (gaming).
Prior to his work in mobile growth, he was an investment banker focused on M&A restructuring. Learn how to navgate and market a product in an ever changing climate surrounding crypto, by dealing with misinformation, utility aspects and plain old education messaging for the user.
How are channels and publishers treating crypto today and where James spends his time (crafting messages and talking to the right partners) and most importantly - his budgets (social, affiliates, and direct pubs).
Hear his thoughts on incrementally in attribution vs direct and current sentiments on self-attributing platforms and their constraints and inhibiting factors.
Last but not least, top challenges facing the mobile industry today: 1/ attribution and understanding customer journey 2/ navigating fraud and transparency of sources 3/ channel diversification.