A bold new financial system deserves a brave new brand. In our premiere episode of Season 2, Steve Kalifowitz, Chief Marketing Officer at Crypto.com, the world’s fastest growing cryptocurrency application, speaks about the monumental growth of the brand and his path from Emmy Award-winning producer to global brand leader. Steve discusses the future of cryptocurrency, educating users on new technologies, the right time to engage with agencies, and advice for brands taking their first steps into Web3 and digital currency.