Crystal McFerran is the Chief Marketing Officer for The 20, a business development group for managed service providers. She has been a marketing leader in various industries with over 18 years experience in agency development, brand marketing, digital content and public relations.
Crystal is the Associate Producer of, and a participant on, the Social Movement: Season 2 and is a member and contributing writer on the Forbes Communications Council.
In this episode, host Jamie Allison speaks with Crystal about her own unique and leading edge career path, digital marketing strategies, building a brand through storytelling and sure-fire tools and tactics.
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