Tim Hale is one of the founding partners in Russo & Hale, a Palo Alto based intellectual property firm specializing in both registration and litigation of intellectual property rights. Tim explains why artists must use copyrights, trademarks, and service marks in being proactive with owning their creative works, and describes when not to stand on principal. For more information on Tim, please visit his firm's website at www.computerlaw.com. For more information on Creating Success, please visit www.creatingsuccesspodcast.com.