Social media entrepreneur Csaba Dancshazy’s approach is based on validation, convincing someone else of something valid. To do so, he follows a process. He says, “How do I prove that this has any kind of bearing on the real world? How do I know that this truly does, in fact, represent what I think it represents? And so, now comes in yet another cycle of trial and error. If you're going to try something creative, anything creative, you're going to be inevitably going to places that you may not have expected. Being willing to go down that path as a part of the process is quite important. I obviously would never have gotten here, had I sort of kept banging my head against the wall in the direction that I originally started in. So being adaptive and being willing to adjust is definitely crucial.”

From Budapest to Harvard, Csaba Dancshazy blazed the trail to make sense of social media by building a social media analytic platform and practice at Microsoft, online consumer behavior at Wayfair, to founding D-Tag Consulting that provide expertise, analytics, training and custom consulting solutions that empower companies to build out and expand their ROI from social media analytics.

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