One of the best parts of living in British Columbia is the wildlife. However, when you notice that the top of your building is starting to resemble swiss cheese because the woodpeckers have taken a liking to it, you need to find a solution.

Today we sat down with Keith Elsenkrein, creator of EIFS Armour, to talk about what inspired the idea that finally beat the woodpeckers once and for all, and the story of what brought him to where he is today.