On the latest Mortcast, Jeff talks about why he considered, but never actually joined Substack. What that means about him and how he views engagement.

In the second half Jeff talks about Sherwood Strauss using NFL ratings on Christmas as something other than the NFL being a constant. IE: The NFL has always been more popular than the NBA and it's popularity has zero to do with the NBA's. What has hurt the NBA is lack of over the air options to view and having no marketable American player (yet).

Enjoy the show!