Podcasts@SMU

CSR behaviour of firms & its ripple effect


Listen Later

Assistant Prof Liang Hao –
Corporate Social Responsibility, or CSR in short, is an evolving business practice that incorporates sustainable development or ‘doing good’ into a company's business model. In today's socially conscious environment, customers and employees place a premium on spending their money with or working for businesses that prioritise CSR. As such, socially responsible companies can cultivate positive brand recognition, increase customer loyalty, and attract top-tier employees.
Taking a fresh approach on CSR research, Assistant Professor of Finance and DBS Sustainability Fellow LIANG Hao from the SMU Lee Kong Chian School of Business, has written two award-winning papers that studied how a firms’ CSR behaviour can influence that of its suppliers as well as its peer firms.
In this podcast, he shares the findings and implications of these studies.
...more
View all episodesView all episodes
Download on the App Store

Podcasts@SMUBy Singapore Management University