On this episode of C-Suite Success, Jeffrey Meshey, President & CEO of Desert Financial Credit Union, shares how success is about impact, not just income. Leading a not-for-profit financial cooperative, Meshey emphasizes that members, not customers, are at the heart of everything they do. With a mission to "Give & Grow," Desert Financial has built a model of financial success that prioritizes giving back, ensuring strong retained earnings while budgeting annually for philanthropy. From supporting small businesses to funding education and hospital programs, their deep community focus has set them apart from their banking competitors. Meshey reflects on bold decisions, painful lessons, and why always doing the right thing leads to long-term success. Tune in for insights on leading with heart, embracing lifelong learning, and disrupting the status quo for the greater good.

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