Sign up to save your podcasts
Or
Share CSTMR Brand Series 4/5: The Emotional Impact of Color in Branding
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
CSTMR Brand Series 4/5: The Emotional Impact of Color in Branding
CSTMR Brand Series 4/5: The Emotional Impact of Color in Branding
Chapters
Host - Rory Holland
Co-host - Dan Ocock
In This EpisodeIn this episode of the Mighty Finsights Podcast, Rory and Dan explore the intricate relationship between brand identity and the visualization of brand values, particularly through the use of color. They discuss how colors evoke emotions and how they can be strategically chosen to resonate with target audiences. The conversation includes case studies of three brands: Access One, Nexi, and Onyx IQ, highlighting their unique branding journeys and the importance of aligning visual elements with core values. The discussion emphasizes the evolving nature of brands and the necessity for businesses to adapt their branding strategies over time.
Key takeaways- Brand identity is akin to bringing a character to life.
- Choosing the right color palette is crucial for brand resonance.
- The process of branding involves deep understanding and strategy.
- Brands evolve over time, requiring periodic reassessment.
- Honesty and authenticity are key in brand storytelling.
Chapters
00:00 Introduction to Brand Identity
05:57 The Importance of Color in Branding
08:47 Case Study: Access One's Brand Evolution
15:05 Case Study: Nexi’s Unique Identity
20:59 Case Study: Onyx IQ's Professional Branding
26:53 The Evolution of Brands and Their Values
About Mighty FinsightsThis is 'Mighty Finsights,' the podcast where finance meets formidable insights and spirited storytelling. Each episode offers a deep dive into the challenges and achievements that define the financial landscape, providing valuable lessons in finance, innovation, and resilience. Tune in for an experience that brings finance to life through the voices of its most influential leaders.
View all episodes
By CSTMRCSTMR Brand Series 4/5: The Emotional Impact of Color in Branding
Chapters
Host - Rory Holland
Co-host - Dan Ocock
In This EpisodeIn this episode of the Mighty Finsights Podcast, Rory and Dan explore the intricate relationship between brand identity and the visualization of brand values, particularly through the use of color. They discuss how colors evoke emotions and how they can be strategically chosen to resonate with target audiences. The conversation includes case studies of three brands: Access One, Nexi, and Onyx IQ, highlighting their unique branding journeys and the importance of aligning visual elements with core values. The discussion emphasizes the evolving nature of brands and the necessity for businesses to adapt their branding strategies over time.
Key takeaways- Brand identity is akin to bringing a character to life.
- Choosing the right color palette is crucial for brand resonance.
- The process of branding involves deep understanding and strategy.
- Brands evolve over time, requiring periodic reassessment.
- Honesty and authenticity are key in brand storytelling.
Chapters
00:00 Introduction to Brand Identity
05:57 The Importance of Color in Branding
08:47 Case Study: Access One's Brand Evolution
15:05 Case Study: Nexi’s Unique Identity
20:59 Case Study: Onyx IQ's Professional Branding
26:53 The Evolution of Brands and Their Values
About Mighty FinsightsThis is 'Mighty Finsights,' the podcast where finance meets formidable insights and spirited storytelling. Each episode offers a deep dive into the challenges and achievements that define the financial landscape, providing valuable lessons in finance, innovation, and resilience. Tune in for an experience that brings finance to life through the voices of its most influential leaders.