If we want to stand out in our marketplace, we should start and get things done. The first thing to consider is how the buyers will purchase from you. How could you create a process that is appealing to prospective buyers? Jeffrey Koski discusses CT Homes certification with JD Esajian. CT Homes has a unique process that separates it from the competition. Certification is essentially an arm of the marketing department of CT homes, which is broadcasted to the public via CT homes, website via social media, email, and many different channels. In this episode, they dive deep into how customers certify the homes that they're going to buy and how they negotiate with better pricing. The buying process shouldn’t be complicated. Tune into this episode to know how to provide value to your buyers to scale in your real estate journey!