<p>From testing the waters to buying the yacht. Welcome to CTV’s glow-up era.</p>

From testing the waters to buying the yacht. Welcome to CTV’s glow-up era.

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic.

Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again).

If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you.

Think: The Drum meets Ricky Gervais

News

News Commentary

A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic. Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again). If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you. Think: The Drum meets Ricky Gervais

Share CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

Sign up to save your podcasts

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens