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Learn how marketers are using CTV to target primetime TV audiences with the same pinpoint accuracy of traditional digital ads. In this episode we go over what CTV is, how the new targeting capabilities are allowing a resurgence of TV ads and best practices for running CTV campaign.
Our special guest is a CTV expert and founder of Keynes Digital Dan Larkman!
By Dean DeCarlo5
33 ratings
Learn how marketers are using CTV to target primetime TV audiences with the same pinpoint accuracy of traditional digital ads. In this episode we go over what CTV is, how the new targeting capabilities are allowing a resurgence of TV ads and best practices for running CTV campaign.
Our special guest is a CTV expert and founder of Keynes Digital Dan Larkman!