In this episode of The Six Sells Podcast, Mike Nicholson spoke to Cadi Jones who is the SVP Emea at Index Exchange.

Cadi is also an ambassador for AdTech Connect and her experience includes MD at Pixability, CCO at Qmee, Commercial Director at Beeswax, Commercial Innovation Director at Clear Channel, Head of Partnerships at Bloom and 7 years at Yahoo!

Here are some of the topics we discussed in this episode.

Pitching CTV to the media buyer

Combining the power of CTV with digital advertising and targeting

The early challenges of VOD and the comparison to CTV

Who brands are trying to reach

Targeting and CTV

The partnerships with DSP’s

CTV and measurement - bridging linear and digital thinking

Brands leaning into MMM assessment and applying geographical, regional hold-outs

The impact on sales

CTV as part of retail media strategies

The evolution of local TV advertising

Rapid disruption and how AI is impacting the industry

Driving outcomes, adoption and performance

Standards within CTV and making things possible

Avoiding repetition within CTV

Live events and programmatic advertising

What’s next for CTV

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There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

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Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

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With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.