CUCKOO has made itself a household name when it comes to water purifier but they aspire for the brand to represent more than that. However, with CUCKOO Korea owning 86% stake in Cuckoo International (M) Sdn Bhd, how does the Malaysian operation plans to achieve that and is an IPO brewing under the radar? Hoe Kian Choon, CEO of Cuckoo International tells us all.