After leading Tarsus Group through multiple decades of global growth and eventually a $940 million acquisition by Informa in 2023, industry heavyweight Doug Emslie is back with a bold new move: investing in Belgium-based trade show organizer Easyfairs through his investment firm Cuil Bay Capital.  

In an exclusive interview with TSNN, Emslie shares why Easyfairs’ tech-forward, exhibitor-friendly approach and niche market strategy are uniquely positioned to disrupt the U.S. events landscape—and why now is the time to double down on events. 

From launching industrial shows in Detroit to targeting high-growth verticals and frictionless exhibitor experiences, Easyfairs is making its mark—and Emslie, now a board member, is helping steer the ship.