Welcome to CultivatED Marketer …

In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.

• Brent and Matt discuss the pandemic dress code: Brent going casual this week with Matt working the the video chat mullet — business up top, and shorts out of frame. (Well, they did record on international work in your pajamas day). 
• Matt’s staying busy, working with students in their new normal or — should we say — new abnormal.
• The gents discuss the pandemic as a catalyst and how people have had to adapt and work from home.
• That catalyst includes observations on leadership. The time has demonstrated how transparency, empathy and relevancy stand out.
• Additionally, part of Cultivated Marketer was about the rate of change in marketing. The catalyst has been the mother of innovation. Particularly if you have any expectation of communicating or meeting with others. (The IABC international conference has gone virtual.)
• Or … need simply to stay relevant, such as J Rieger Co., who has re-engineered their work to take their alcohol to make hand sanitizer. Or … Hy-Vee, who 12 weeks ago was in the process of unwinding their grocery delivery business. Not so fast. 
• Somehow — though it was recorded several weeks prior — staying top of mind is now more relevant that ever. We welcome our first guest, John Hall.

Brent and Matt talk with John Hall at the Kansas City International Association of Business Communicators (IABC) Business Communicators Summit (BCS)

• John Hall is the Co-founder and President of Calendar.com, a leading scheduling app that he is convinced will change how we manage and invest our time. He writes weekly columns for Forbes and has contributed to more than 50 online publications. Author of the best selling book, Top of Mind. 
• John discusses the notion of top of mind and the opportunities it can bring to you.
• He shares trust touch points one can use to engage people a certain way so you can affect their life, thereby moving you from their short-term to long-term memory. In fact, he has a particular signature way he closes his keynote addresses that reinforces that idea
• John talks about the importance of becoming a “value scientist,” taking every opportunity to ask people what’s valuable to them.
• Another practice John covers is “Content Triggering.” It’s the idea of chronicling the ideas or items that people find of value and then re-sharing them.
• They review the balance required in staying focused while helping others. In it, John recommends a book called Selfless Service.
• That balance includes doing more with less, and the calendar.com app contains a slew of features to assist there. John shares some funny personal stories on testing some new features.
• John has a new LinkedIn series. You can follow him there. In fact, how he writes is different from other outlets, including his Forbes column, or Twitter. John tries to do content triggering so if you don’t resonate with one platform, then try another. 
• The crew closes on the topic of marketing strategy and what it takes to focus on and attain industry ownership.

• Kathryn Lorenzen — She’s a long-time recruiter and career coach at LandaJob. Kathryn will chat what networking means from a professional development standpoint.
• Angie Pastorek — Program Director and Faculty of the Organizational Communications Graduate Program at The University of Kansas. She will talk about challenges and opportunities about working as a team, as well as what skills are really important in the workforce.