Can "economies of collaboration" compete with "economies of scale?" Chris Hartman is cultivating a values-based supply chain of "Good Food" to prove that it can. Good Food is local, regenerative, human, fair, clean, fresh, diverse and independent. Best of all, "it's not like you need to eat cardboard to save the world, we're talking about the best damn food out there."

Chris is the Founder and President of Headwater Food Hub, an organizing and social entrepreneurial force in the Rochester area working towards a sustainable food system in and around New York State. Chris has worked for more than 20 years as a farmer, engineer, educator, community organizer, and as an entrepreneur to create positive change in the food system.

Headwater Food Hub works collaboratively with a network of regional farmers and food producers to coordinate a Good Food System that delivers top-quality, sustainable foods year-round. Headwater Food Hub is connecting the dots of Farm to Table and brings transparency and integrity to the food supply chain. They are committed to a Good Food System that positively impacts our Community’s Health and provides our customers with the best Good Food options possible.

Tune in to this episode to learn how Headwater

-Brings transparency and integrity to the food supply chain

-Is co-creating an EVOLving definition of "Good Food" practices, and helping farmers to EVOLve their own practices

-Why Chris decided to start a business rather than a non-profit, and why he believes in "local businesses as tools for community revitalization"