Nicole Mucci of Union Gospel Mission joins Ben to discuss how she helped pioneer a brand update to adopt person-centered and trauma-informed language at her organization. They take a deep dive into the impact of language, the power of personal stories, and the growing shift from donor-centered to community-centered fundraising.

You will want to hear this episode if you are interested in...

• Getting to know Nicole Mucci [1:00]
• How Nicole came to work at Union Gospel Mission [4:28]
• The power behind a brand [6:59]
• Recognizing the need for change [8:46]
• What it means to be person-centered and trauma-informed as a brand [10:06]
• Shifting from donor-centered to community-centered fundraising [12:23]
• Changing brand guidelines from a staff perspective [18:03]
• Writing a person-centered redemptive arc [21:32]
• Executing a change in brand guidelines [26:14]
• Why language matters [32:01]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• This Is The Most Fun Way To Make Your Life Awesome (Article)
• The Shape of a Good Story (Article)
• On Writing Well: The Classic Guide to Writing Nonfiction (Book)
• Start with Why: How Great Leaders Inspire Everyone to Take Action (Book)

Connect with Nicole Mucci

• Follow Nicole on LinkedIn
• Union Gospel Mission

Connect With Frontier

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/