This week on the Be Epic podcast, Brent sits down with Curtis Barnett, President and CEO of Arkansas Blue Cross Blue Shield and a member of the Walton College Dean's Executive Advisory Board. Curtis begins the conversation by sharing the mission of Arkansas Blue Cross Blue Shield, which is to improve the health, financial security, and peace of mind for members and communities that they serve. They explore the company's significant statewide presence, with Barnett reflecting on his 30 years with the firm and his journey to CEO. The episode also highlights the upcoming Business Forecast Luncheon, where Curtis will serve as the moderator. Throughout the episode listeners will enjoy Curtis' perspective as a healthcare leader and his commitment to community involvement. He offers valuable takeaways for listeners interested in business strategy and healthcare innovation.