Vivino is a tool for wine lovers, whether novice or pro, to track tasted wines and discover new ones with ease. The free app for iOS and Android - the most popular wine app in the world - allows users to take photos of wine labels and, using image recognition technology, matches them against a database of more than 3 million wines. Heini Zachariassen is the founder and is the guest on today's podcast. cult tech is produced by Red Cup. Lee Schneider, communications director, is the interviewer.