Rainbow-washing. Pinkwashing. Pride-washing. These names all describe a trend of companies exploiting the LGBTQ+ community for ads during Pride month. Listen in as Nate Rhoton, oneᐧnᐧten Executive Director, and Genevieve Leach, Communications Fellow at The Colibri Collective, discuss pinkwashing and more.

Time stamps

00:00 Introduction

04:00 Guests, could you share a little about you and your involvement in the LGBTQ+ community? 

08:55 As a Latina-owned firm, we are aware of cultural appropriation in marketing and see this is also happening with the LGBTQ+ community. Do you feel that you have seen a lot of it for 2021 especially during Pride Month?

17:15 What is pinkwashing? 

27:00 How do you think brands can project a sense of genuine, authentic support of the LGBTQ+ community? Cultural appropriation vs. cultural appreciation.

32:30 What sorts of things would you look for to decide if a brand is supportive of the community?

39:27 A big way to support the community is funding to LGBTQ+ non-profits. There is this big question as to how these non-profits impact the LGBTQ+ community. Can you detail the impact one-n-ten and similar nonprofits have?

Audience Q&A

46:28 How do I make myself more approachable and genuine to people who are LGBTQ+ in the workplace? 

53:00 How should I respond to a heterosexual friend or coworker who feel negatively about a person who identifies as LGBTQ+?