In this episode, we're traveling to South Korea to unravel the mystique surrounding Soju - the national beverage. From humble homebrew beginnings to mass-produced must-have, dive into how it has woven itself into Korean culture over the centuries. We'll explore not only its dynamic production journey but also peel back layers of tradition and etiquette hidden within. Finally, we bring statistical & economic insights on Soju's impact on South Korea's economy. It's a spirited journey! Hosted by Ava, Carl, and Sophia.