We all focus on digital marketing and traditional marketing, but have you ever stopped to think about the impact cultural marketing has on your business? Cultural marketing is all the little things that have a big impact on your sales. Think about your level of industry expertise or customer service. Consider your client retention strategies and rewards programs. If you're simply focusing on getting customers to come through the door but don't meet their specific needs once they are there, you need to improve your cultural marketing. This weeks episode goes into everything you need to understand to improve your cultural marketing and grow your business.