Countries, much like companies, must seek to present a certain image to the outside world in order to achieve political and economic goals. As our guest, Aslı Iğsız, demonstrates, this self-presentation can take the form of full-fledged marketing campaigns. In this episode, we explore the marketing policies and strategies adopted in Turkey and the broader Middle East during the past two decades and reflect on how they various match, contradict, and intersect with politics in practice.

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