Do you stop at roadside markers? How about finding the best pie in your state.   

Not every attraction or point of interest is on your state's tourism web site!   

Meet Phillip Anderson. Phil is Founder and Chief ReThinker at ReThink Consulting. He is a teacher, teller, and traveler.   

Anderson teaches Cultural Heritage Tourism at Indiana University-Purdue University at Indianapolis.   

Anderson spent 37 years visiting every city, town, and village on Indiana’s map, all 2,230 of them.  

Join us to here how your region needs to take up Cultural Tourism as an economic development strategy!