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Culture and Needed Knowledge - Doug Hartley of Focus Asia Marketing
Cosmetics, culture, and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia, making exports important for companies of all sizes. And blunders in etiquette can doom ventures there before they even begin. Doug Hartley of Focus Asia Marketing in Calgary, Alberta explores many topics that can determine success. How do cosmetics companies segment sub-markets within countries? What cultural issues are critical to know? What packaging is most impressive? How does his company determine prime country markets for clients? In which pocket should you put received business cards and why? What makes back translations so important? And what are some differences between US and Canadian business practices? Especially in Asia, advanced knowledge is essential.
Highlights:
{02:30} Doug’s background
{04:30} Funny Cultural mistakes
{09:15} Successful stories
{25:30} Other cultural blunders
{29:30} Difference between Canada and the USA
Max Sutherland bio:
Doug's interest in Asian cultures and business dates to age 16 when representing his home city of Calgary on a trade and business development campaign to Atami City, Japan. During that time Doug saw the tremendous business opportunities in Japan and across Asia for small to mid-sized Canadian and American companies. After graduating with an MBA in international business, Pacific Basin studies, in addition to over ten years of residential and executive-level business experience across Asia, Doug returned to Canada to form Focus Asia Marketing. Focus Asia guides small to mid-sized companies to successfully enter Asian markets. The company provides services such as country market research, best-fit prospect identification, introductions, and meeting facilitation. Doug is a strong advocate for companies to become well-prepared and educated in the cross-cultural differences and business practices between North America and Asia. Doug is married and has two children both attending the University of Calgary.
Website
https://www.focusasiamarketing.ca/
https://www.linkedin.com/in/doughartleyasiacorpcomm/
View all episodes
By Philip AuerbachCosmetics, culture, and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia, making exports important for companies of all sizes. And blunders in etiquette can doom ventures there before they even begin. Doug Hartley of Focus Asia Marketing in Calgary, Alberta explores many topics that can determine success. How do cosmetics companies segment sub-markets within countries? What cultural issues are critical to know? What packaging is most impressive? How does his company determine prime country markets for clients? In which pocket should you put received business cards and why? What makes back translations so important? And what are some differences between US and Canadian business practices? Especially in Asia, advanced knowledge is essential.
Highlights:
{02:30} Doug’s background
{04:30} Funny Cultural mistakes
{09:15} Successful stories
{25:30} Other cultural blunders
{29:30} Difference between Canada and the USA
Max Sutherland bio:
Doug's interest in Asian cultures and business dates to age 16 when representing his home city of Calgary on a trade and business development campaign to Atami City, Japan. During that time Doug saw the tremendous business opportunities in Japan and across Asia for small to mid-sized Canadian and American companies. After graduating with an MBA in international business, Pacific Basin studies, in addition to over ten years of residential and executive-level business experience across Asia, Doug returned to Canada to form Focus Asia Marketing. Focus Asia guides small to mid-sized companies to successfully enter Asian markets. The company provides services such as country market research, best-fit prospect identification, introductions, and meeting facilitation. Doug is a strong advocate for companies to become well-prepared and educated in the cross-cultural differences and business practices between North America and Asia. Doug is married and has two children both attending the University of Calgary.
Website
https://www.focusasiamarketing.ca/
https://www.linkedin.com/in/doughartleyasiacorpcomm/