This week, Nader Safinya joins Stephen with the topic of Culture Branding. Nader has over 15 years' experience leading and developing full-scale brands. He describes his own purpose as bringing cool jobs to cool people, by helping SMBs become culture brands that put quality of life first and emerge as symbols of progress. This is a great discussion about branding and Nader shares some great questions that we should be asking as we explore our own brand.