In this episode of Growth Notes, Frazier breaks down the real meaning of company culture—and it’s not the buzzwords painted on your office walls.

Culture is built in the trenches, not the boardroom. It’s how your team shows up when nobody's watching. It’s the behavior that gets repeated, not the speech that gets clapped for.

You want a strong culture? Hire A+ players, fix the stuff that spreads the wrong signals, and lead by example.

Culture isn’t declared—it’s demonstrated. Every single day.

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