They say birds of the same feather flock together. Does this apply to business as well? Find out why culture became one of the core values for Aspire2B’s and what spreading culture looks like for them!

Join us as we bring you inspirational stories and industry-tested practices that will give you the confidence to walk INTO the storm of the hospitality industry cash in their golden nuggets, and bring your business to new heights!

Timestamps:

(1:42) - Why did Chris and Kim start thinking about bringing in culture to the business?

(7:26) - What Aspire2B meant to Justin when he started learning the culture

(12:50) - Herd Mentality & spreading the culture within 

(15:04) - Don’t gatekeep the culture, share it with others!

(20:21) - You have to practice what you preach! 

(25:09) - Come up with a name that is related to your identity! 

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