Mike Greene started Hi Marley to help improve communication in the insurance space. But we’re not talking about insurance at today’s TechCrunch Live event. Mike, along with Lily Lyman, are speaking on the importance of building a startup’s culture from the beginning. This is clearly a topic passionate to both Mike, as Hi Marley’s CEO, and Lily, an early investor and board observer.

As you’ll hear at the event and the podcast, one of Hi Marley’s first hires helped define the culture, and Mike sees this is a critical step.

This is a topic occasionally discussed at TechCrunch Live events. Internal tone and culture always spills outward and effects all aspects of a company’s growth from fundraising to selling products to clients.