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Part 1 

Naaman Fraser shares his journey of building This Space Real Estate, focusing on his revolutionary approach to property management through staff retention and workplace culture.

• Former rental department manager who discovered his passion for leading and retaining quality staff
• Grew previous department to seven staff members managing nearly 600 properties
• Achieved remarkable $34 total in rental arrears through strong culture and processes
• Founded This Space Real Estate with mission to "attract and retain genuine and passionate staff"
• Grew from zero to 127 property managements in seven months, 85% from word-of-mouth
• Believes the combination of being both genuine and driven is essential for success in real estate
• Deliberately named company to allow team members to feel ownership rather than naming it after himself
• Champions property managers by featuring them prominently in marketing, unlike traditional agencies
• Views culture as the foundation for business growth and client satisfaction
• Believes genuinely investing in people creates loyalty that transcends monetary incentives

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