In this unscripted firestorm of a rant, AJ Vaughan channels the spirit of Gary Vee to challenge the fractured foundation of HR Tech sales. Inspired by Gary's unapologetic views on undervalued channels and outdated structures, AJ draws a bold parallel to the misalignment running rampant between sales, marketing, finance, product, and leadership teams in the HR tech world.

He unpacks the disconnect between headcount and revenue goals, comp plans and psychological safety, expectations and enablement. It’s not about tearing down the system—it’s about rebuilding it with alignment, data, empathy, and a little bit of common sense.

This is for the CRO who’s tired of spinning wheels. For the CEO who keeps hiring and firing AEs like chess pieces. For the HR Tech vendor who wants to win without selling their soul. It’s Culture Over Quota, every damn time.

Key themes:

• Sales compensation vs. human psychology

• The hidden costs of misalignment

• What leadership actually owes AEs

• Humanizing the vendor-HR relationship

• Reimagining GTM through the lens of empathy and data