Seth relays the story of Reyna, a software engineer who took a new job to work with Teagan because of how great Teagan’s organizational culture sounded.

Over time, particularly when the project Reyna was working on started having problems, she learned that the culture was different than Teagan had described. There was a lot of fingerpointing and blaming when things went bad. She considered leaving but decided to confront Teagan.

Seth describes culture as organizational muscle memory and is seen in how it reacts in the face of adversity. He then shares an enabling principle to help remind you that you as a leader are key to creating a great culture.