What happens when you take a podcast out of the studio… and put it on stage in front of a live audience?

In this special Spiraling Up keynote episode recorded live at The SMPS Southeast Regional Conference (SERC), we put two industry experts on the hot seat—no scripts, no edits, no safety net. Just real-time answers to the biggest questions facing professional services firms today. From business development and branding to AI, authenticity, and what actually drives growth, this episode dives into:

• How business development has evolved—and where it’s going
• Why authenticity is becoming the most valuable (and rare) asset
• What separates firms that grow from those that stall
• How to build trust, visibility, and real differentiation in a crowded market
• The role of consistency, adaptability, and execution in winning work

This isn’t a typical interview. It’s a fast-paced, high-stakes conversation where ideas are tested live—and the best insights rise to the top.