In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs. Professor Lewis notes that these conflicts can seep into the products that fans are passionate about, including sports and entertainment.

Lewis cites examples of how culture wars impact fandoms like the Star Wars community - as well as the change in how sports fans interpret the actions of now controversial players like Rudy Gobert. Professor Lewis also discusses the challenge cultural division poses for professional sports leagues.

He notes that sports have historically been seen as a way to bring people together, but in recent years, they have become more politicized. This has led to challenges for leagues as they try to navigate issues such as player protests during the national anthem.

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