Millennial Masters

Culture will make or break your business 💎 | Gemma Price


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This week’s Millennial Master is Gemma Price, founder of HubGem.

From taking the leap into self-employment to scaling a niche business into a global success, Gemma explains how she navigated challenges with resilience and a culture-first mindset.

In this episode, she shares her secrets for building a thriving remote team, mastering personal development, and redefining work-life balance as a parent and entrepreneur.

🔗 Find Gemma on LinkedIn

Takeaways from Gemma’s interview

1️⃣ Culture is king: Hiring for culture fit is more important than experience.

2️⃣ Mindset matters: Journaling, meditation, and self-reflection are non-negotiables for success.

3️⃣ Scaling smart: Staying niche and saying no to distractions helped HubGem stand out.

4️⃣ The power of vulnerability: Authentic leadership creates trust and connection.

5️⃣ Imposter syndrome: Embrace it as part of self-growth, not a flaw to fix.

📖 Gemma’s book recommendations

Dear Female Founder by Lu Li — A collection of letters written by successful female entrepreneurs, offering heartfelt advice, reality checks, and inspiration.

The Chimp Paradox by Steve Peters — A powerful guide to understanding and managing your inner “chimp” for better emotional control and resilience.

The Emotional Overdraft by Andy Brown —A deep dive into the emotional challenges of running a business and strategies for managing them effectively.

Move Fast and Fix Things by Frances Frei and Anne Morriss — A practical guide for implementing change quickly and effectively in business, with actionable insights.

Solve for Happy: Engineer Your Path to Joy by Mo Gawdat — A life-changing book on achieving happiness and emotional resilience through engineering principles and mindset shifts.

In this episode we cover:

00:00 Intro to Gemma Price

03:17 Taking the leap into entrepreneurship

12:47 How the pandemic became a turning point

22:56 Scaling through culture-first leadership

33:12 Lessons in building a positive work environment

42:56 The values behind HubGem’s hiring

47:50 Why culture fit beats credentials

54:25 Personal growth routines that work

01:00:48 How motherhood reshaped her leadership

01:05:13 The unseen sacrifices of founders

01:07:43 Becoming an intuitive psychology coach

01:12:29 Rethinking imposter syndrome



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Millennial MastersBy with Daniel Ionescu