Jim Knight is the author of the book, "Culture that Rocks," a popular public speaker, and was the Director of Learning and Development with Hard Rock Café for 21 years. He and Ricardo talk about the music culture and its influence on society, Hard Rock Café's cultural philosophy, organizational culture, and the Diversity and Inclusion movement, among other things. Jim says that if you don't like change, you're going to love extinction. This conversation is super interesting and engaging.