Steve Cockram is the co-founder of GIANT Worldwide, the co-author of 5 Gears, 5 Voices, and 100X Leader. He is from Great Britain and he and Ricardo talk in-depth about British culture, colonization, British relationships with America and India, how Cricket reveals British influence in the world, and even the influence of the Royal Family. They also talk about how the concept of 5 Gears can be contextualized for people of any culture. This is a truly smart and fascinating conversation.  The weekly CultureMatters™ podcast consists of authentic and down-to-earth conversations about culture and cultural matters with some of the world's top influencers and Ricardo González. In addition to hosting CultureMatters™, Ricardo is the author of The 6 Stages of Cultural Mastery and The Cultural Transformation Manifesto. He is recognized worldwide as an expert on culture and cultural transformation. He is also the founder and CEO of Bilingual America, a national cultural communications training institute.  Learn more at CulturalMastery.com.