This week I sit down with My friend Cuong. King Ice was founded by Cuong Diep and Derek Belay in 2007 to make custom men’s jewelry and accessories featuring street-inspired themes, particularly in the Hip-Hop sector and are based in L.A. King Ice has worked with celebrities, like Snoop Dog, The Game, Chris Brown, Katy Perry, Bone Thugs-n-Hatmony, Wiz Khalifa and Tyga are some of the artists, who have been wearing the company’s jewelry the last decade. Even Larry King has been photographed wearing the jewelry. It’s been featured on television shows like Fox’s hit show Empire, and X-Factor; and they’ve worked with retailers like Dr. Jays and Jimmy Jazz. FUN FACT: CUONG DIEP IS FROM MOSS, NORWAY, AND CAME TO THE USA TO STUDY CHEMISTRY!