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Cup North 2015: "Barista Attitude & Third Wave Shops" | Francesco Sanapo
Francesco Sanapo wears many hats: barista champion, coach, art
director, trainer, Q-grader, roaster, shop owner. It is this last hat in particular
that drives Francesco’s presentation for Cup North, “Barista Attitude &
Third Wave Shops”, and the one that most fascinates us: perhaps nobody knows,
quite as well as Francesco and his staff, the importance of attitude when
serving customers a product that pushes their boundaries.
This talk contains what might be our favourite story about gaining
customer trust, not only because it is complete with Italian hand gesticulation
in the retelling, but because it is an extraordinary example of going above and
beyond with unexpected results. Francesco’s passion for coffee and his
customers is palpable as he walks us through what it takes to offer exceptional
customer care—we hope it inspires you to go above and beyond, too.
*Unfortunately, Francesco's microphone wasn't anchored properly and kept slipping beneath the collar of his jumper, causing some static. Many apologies!
--
A familiar face on the WBC Stage, Francesco
Sanapo is a three-time Italian Barista Champion, 2013 WBC Finalist, and
competitor coach. If not in his internationally-recognized coffee shop, Ditta
Artigianale, based in the beautiful city of Florence, you’re most likely to find
Francesco training and educating—he’s an SCAE AST and Q-Grader.
Francesco is also the art director of the
first international talent show dedicated entirely to the world of top-quality
coffee: Barista & Farmer, a
one-of-a-kind, innovative project aimed at promoting coffee culture, from
plantation harvesting in the countries of origin, through all the processing
phases.
View all episodes
By Colin Harmon and Stephen Leighton
5
11 ratings
Francesco Sanapo wears many hats: barista champion, coach, art
director, trainer, Q-grader, roaster, shop owner. It is this last hat in particular
that drives Francesco’s presentation for Cup North, “Barista Attitude &
Third Wave Shops”, and the one that most fascinates us: perhaps nobody knows,
quite as well as Francesco and his staff, the importance of attitude when
serving customers a product that pushes their boundaries.
This talk contains what might be our favourite story about gaining
customer trust, not only because it is complete with Italian hand gesticulation
in the retelling, but because it is an extraordinary example of going above and
beyond with unexpected results. Francesco’s passion for coffee and his
customers is palpable as he walks us through what it takes to offer exceptional
customer care—we hope it inspires you to go above and beyond, too.
*Unfortunately, Francesco's microphone wasn't anchored properly and kept slipping beneath the collar of his jumper, causing some static. Many apologies!
--
A familiar face on the WBC Stage, Francesco
Sanapo is a three-time Italian Barista Champion, 2013 WBC Finalist, and
competitor coach. If not in his internationally-recognized coffee shop, Ditta
Artigianale, based in the beautiful city of Florence, you’re most likely to find
Francesco training and educating—he’s an SCAE AST and Q-Grader.
Francesco is also the art director of the
first international talent show dedicated entirely to the world of top-quality
coffee: Barista & Farmer, a
one-of-a-kind, innovative project aimed at promoting coffee culture, from
plantation harvesting in the countries of origin, through all the processing
phases.